![]() ![]() Check out the graphic below to see how the new and old fonts appear in mockup advertisements. The new font was developed by MetaDesign and features a clean, perhaps more readable look than the preceding typeface. ![]() The new font, Volkswagen Text (or VW Head), is also said to be “inspired by VW’s distinctive vehicle design,” which may be alluding to the restyled Golf and Beetle. Now Volkswagen has introduced a new font that it says is “more contemporary, less geometric, and features dynamic contrast.” It was first featured in a 1960s ad created by the advertising agency Doyle Dane Bernbach (DDB). The previous font, a version of Futura known as VW Utopia (and VW Headline), has had a very long career. ![]() If you’re a typography enthusiast, you may have heard that Volkswagen recently unveiled a new typeface for its Das Auto logo. ![]()
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